Uneeqly is a new project focusing on creating a unique and unified digital ID throughout the entire central Europe market. The main goal is to create a mobile app with a strong back-end system to help retailers to provide their customers with an easy-to-use one click registration process into their company reward and loyalty programs. Besides, it should also help retailers to work with their data to effectively target the right customer groups.
On the other side, the project opens a new dimension of buying experience for customers through personalised and easy-to-understand information about their benefits and programs. Collecting rewards and loyalty points should become a matter of one click no matter where you buy.
The project aims to be a very complex system, so the architecture must be well-thought out prior to starting designing and coding.
The main challenge was to prepare and set up the core system for many possible integrations and huge volumes of data. The UX/UI have been designed to be ready for the B2C segment, thus there was a pressure to create a nice-looking and user-friendly front-end mobile environment.
As for functionality of the app, a super easy registration was required using a fast QR code. We implemented a well arranged environment for easy orientation between programs, as well as a notification system. The whole solution has been designed to be integrated with a blockchain to help retailers cope with the upcoming legal changes. The app should be able to target and provide the end-customer with relevant market offers based on their selected preferences.
We developed a multi-platform (Android & iOS) mobile app and back-end system on Amazon Web Services. We put great emphasis on initial meetings with the business product owners to understand the entire concept and to be able to deliver the MVP on time.
We leveraged our long-standing experience in UX/UI designing and created an attractive and an easy-to-use app for the end-customers. We used AWS (Amazon Web Services) as the back-end system and its powerful features to be prepared for the next growth and potential integrations as well as an optimised data warehouse.
We used the React Native technology to implement the mobile app. A highly secure registration process was a piece of cake as we have been doing it several times for our customers as well as the QR code scanning process (which has been successfully implemented in the Digital Warehouse project for Altria as well).
The project has been prepared with Blockchain and AI in mind. This creates a secure and personalized buying experience along with a retailer marketing and sales processes.